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Changing the Approach

JoAnn Lombardi VR President How Unlimited Choices Have Given Way to New Marketing Since the beginning of the 20th century, advertising drove our economy in the form of a pre-packaged, one-way story. Today, it's a different story. We've gone from three channels to 500 and from no web pages to a billion web pages. The choices tha Read More>>

Facing the Marketspace

JoAnn Lombardi VR President Since the beginning of the 20th century, advertising drove our economy in the form of a pre-packaged, one-way story. Today, it's a different story. We've gone from three channels to 500, from no web pages to a billion web pages. The choices that consumers have today are astronomical. There are more than Read More>>

Separating Yourself From The Market

Peter King VR CEO The strategy is fundamental in creating significant value in your business and leads to sustained growth and returns. To create a successful strategy, you must ensure that it has the following: • Uniqueness; • Ability to create new markets; • Provides elements that inspire Read More>>

Why Bad Deals Happen to Good People

Peter King VR CEO No one ever plans to be involved in a bad deal. Yet all too many entrepreneurs and executives enter into buying a business they later regret. This can be true on an individual buying a family business or a company looking to expand through acquisition. There are generally the same mistakes made over and over; lack of  Read More>>

Trademark Counterfeiters: The Scourge to What You Build

Peter King VR CEO When you hear the word “Counterfeit”, most people instantly think of someone printing money and trying to pass it off as the real thing. In the franchise world a Counterfeiter is someone who has taken your registered trademarks and changed them ever so slightly with the intent to trade off your good  Read More>>

Coaching in Business: DIY or Bring in the Professionals? While some prefer to go it alone, small business owners are increasingly using the services of a coach to help them streamline their day to day operations. Efficiency is an essential attribute to business success but often we forget about the effectiveness of the entrepreneur themselves. Being a business owner who has g Read More>>

Just How Important Is Location When Choosing a Business It’s been the mantra of real estate agents forever, and it still rings true when discussing the relative values of any sort of residential or commercial property. But, this focus on location is an even more important factor when that real estate purchase involves starting or taking over a business. Here are three  Read More>>

5 Ways to Develop Your New Business It’s not easy to make the leap from small business to big business. In fact, the odds are against small business owners. Research shows that only one-tenth of one percent of companies will ever reach $250m in annual revenue. If that’s not big enough for you, here are five strategies to build your business.  Read More>>

Beginners Guide: 4 Ideas on How to Market Your Business for Success

JoAnn Lombardi VR President A business with a plan to succeed is a business that will be geared for longevity and growth. In order for that to come to fruition, a business must first establish a marketing plan and execute accordingly by implementing the targeted strategies. Here are 4 ideas to implement when preparing your business f Read More>>

Building Links to Increase Business

James Watt VR - Marketing I have spoken a lot about the importance of creating good, relevant content for your website and/or blog. Great posts can lead to others linking to it, which helps increase your chances of being found. But there are many other ways to generate incoming links to your business' website. Here are 4 tips to ga Read More>>

Top 5 Reasons Why Being on Social Media Boosts the Worth of Your Business

Joshua Jones VR - Communications The art of selling your business is simple yet complex, that's why it is best to consult an experienced business broker. With so many emerging technologies, it can be hard to know what to adapt to and how it can benefit your business in the long run. Most of these worries can be eased once given th Read More>>

Increase Your Business' Value By Marketing Online

James Watt VR - Marketing Keeping your online presence can seem overwhelming at times. Things change rather quickly in the virtual world, but keeping up with your marketing practices can mean more business! And more business means your company will be worth more when it is time to sell! Here is a very quick checklist of things you or Read More>>

Managing Big Data as a Small Company: The Challenges In today's business environment, small companies can be swamped with data of different kinds. Even the most local business is now likely to have some sort of online presence, and this adds a whole new level of useful information to collect and analyze. What is more, the old streams of financial data and customer feedback are s Read More>>

6 Key Methods In Prospect Building To Gain Business Leads

JoAnn Lombardi VR President A Business Intermediary will come in contact with the business sellers and build a listing portfolio by using six key methods of prospecting: · Personal Networking · Telephone Call · Direct Mail · For Sale By Owner (FSBO) · Referral · Centers of Influence (attorneys,  Read More>>

How To Attract The Right Prospects Like A Magnet

Peter King VR CEO A professional business Intermediary develops his platform for success by prospecting for listings. Listings are the life blood of the business sales industry. They constitute the inventory we offer to the buying public. Selling this inventory is our business. Advertising this inventory is what attracts the buyers t Read More>>

5 Tips for Selling Your Business

JoAnn Lombardi VR President Businessowners own life-long dreams, not businesses. When the time comes to pass on that dream, care should be taken to get the best price. The followingtipscan helpbusinessowners successfullyselltheir businesses. 1. Position yourbusinessforsale. This process should begin the day you purchase or start th Read More>>

10 Tips on How to Spread your Wings and Become an Entrepreneur

JoAnn Lombardi VR President Have you thought about starting your own business? Are you ready to be your own boss? The time has come that you have realized that you are ready to spread your wings and go a different route but you’re unsure of which path or direction to take. Being an entrepreneur is not as scary as you may think  Read More>>

Why Naming Your Business Matters

JoAnn Lombardi VR President Coming up with a business name that is compelling, memorable, not already taken, has an available web address, and makes sense is not an easy task. Though it involves a lot of work, picking a name for your business is critical so it pays to invest the time and effort into making sure you have a name you wi Read More>>

Networking Your Way to Success

Peter King VR CEO Whether you are seeking to buy or sell a business, networking can be an invaluable resource to gain both perspective and information. The overall importance of not “being an island,” but rather being actively involved in both your local business community and local area community is imperative to be sur Read More>>

How to Conduct Truly Effective Business Meetings

JoAnn Lombardi VR President Meetings can be either extremely effective or a big waste of time. The difference in the outcome depends on the planning that takes place beforehand. 1. Establish a Meeting Objective and Stick to it Effective meetings serve a useful purpose. This is because an objective is outlined and all conversation i Read More>>

Effective Strategies to Assemble a Winning Team

Peter King VR CEO Your team can make or break your business. Finding and hiring the right people that are superior fits for the important positions in your company is essential to a productive and profitable company. It is well worth the investment in time to plan and understand the necessary steps to define rolls and recruit the be Read More>>

How to Become an Instant Business Person with No Business Background

JoAnn Lombardi VR President When an entrepreneur opens up a new business there’s undoubtedly a lot of excitement and anticipation. But quickly that excitement can wane when they begin to learn that without a proper business background and plan growth can become dependent upon how fast one can handle the seemingly unending numbe Read More>>

The Importance of Networking

Peter King VR CEO With the arrival of 2012, it’s important to reach out to new potential buyers and sellers in the marketplace and marketspace. Regardless of whether you’re in a small and large market, being part of your local chamber of commerce is important. Many will hold community seminars and meet-and-greet events  Read More>>

Developing a High Performance Business Web

Peter King VR CEO The first step in creating a high performance business web is to separate the value proposition that the end customer receives and experiences. Think about the genuine customer needs that your service addresses, not just what you do to get the business. Avoid preoccupation with the channels that stand between you an Read More>>

Maximizing Your Management of Time for Social Media

JoAnn Lombardi VR President Every business should be using social media to market their products and services. One concern that arises from many owners is the amount of time needed to use social media effectively – ie posting on Facebook and Twitter. The majority of marketers spend an average of 6 hours a week. But if youR Read More>>

Developing a High Performance Business Web

Peter King VR CEO The first step in creating a high performance business web is to separate the value proposition that the end customer receives and experiences. Think about the genuine customer needs that your service addresses, not just what you do to get the business. Avoid preoccupation with the channels that stand between you an Read More>>

Internet Marketing is Only Part of the Overall Package

JoAnn Lombardi VR President The objective of Internet marketing is to be integrated into the overall marketing strategy, where it can support and be supported by offline marketing activities. That doesn't mean Internet marketing is not about a big idea, some compelling graphics and a killer catchphrase. Whereas offline marketin Read More>>

Implementing an Identity for Your Business

JoAnn Lombardi VR President All businesses have an identity, regardless of whether they control or effectively manage it. You can increase the efficiency of your business by concentrating on developing a desirable identity to project to customers, use as a tool to prove internal direction and orientate strategic development. Typ Read More>>

Having Clear and Effective Standards for Your Web Site Design

JoAnn Lombardi VR President When you are putting together a web site for your business, you want to follow a particular pattern when someone is viewing that content. In general, people navigate and search in a certain way; therefore, you don’t want to have too many diverse sections when designing your web site. There are so Read More>>

Having Your Business Stand Above the Rest

JoAnn Lombardi VR President What gives one business an advantage of another? The ability to turn insight of a market into innovation; in other words, you have the knowledge that a competitor doesn’t have and use it to your advantage before someone else does. Just look at the leaders of such companies as Dell or EBay. These peop Read More>>

Generating Powerful Brands in Business to Sell Effectively

Peter King VR CEO Many businesses realize that creating a successful brand franchise involves mobilizing the entire organization. Every aspect from the premises through the employees’ conduct (such as with customer relations) to company letterheads and formal marketing communications should reflect the values of the bran Read More>>

Importance of the Brand in Business

JoAnn Lombardi VR President What is a brand? It is the difference between a bottle of sugared, flavored, carbonated water and a bottle of Coca-Cola. A brand is the sum of the functional and emotional characteristics (both tangible and intangible) that a consumer attributes to a product or service a business creates and sell Read More>>

Asking for Referrals from Prospects to Elevate Your Business

Peter King VR CEO So, you’ve met new people, focused on their interests and how you could add value to their lives – but not yet through buying your business products or services. The relationship should be at the point now where they feel good about you – they know, like and trust you; open to doing business  Read More>>

Following Up on Your New Referrals

JoAnn Lombardi VR President Say you’ve attended a conference, event or trade show and you’ve just finished meeting some nice people that may be prime candidates for business referrals. And you did this while not hitting anybody over the head with your sales pitch regarding your products and services. Instead, you focused Read More>>

Building Upon Your Referral Relationships for Your Business

JoAnn Lombardi VR President So you’re at a conference, trade show or event and have met a contact that would be a great contributor to your business in some shape or form. You’ve established initial rapport; let them talk about themselves and their business instead of you pitching your intentions. By the time that y Read More>>

Farming a Continual Network of Referrals for Your Business

Peter King VR CEO Like any farmer, as a business owner, you want to be continually planting seeds to further develop your network. If you are harvesting your latest crop of potatoes, you want to be preparing for the next sowing. You’re not going to sit and not grow anything further while other farmers are already at work for th Read More>>

Having a Systematic PR Plan Will Raise Exposure for Your Business

Peter King VR CEO In order to use public relations effectively for your business, you need to learn to anticipate the company's future. Regardless of if you want to sell your business or where your product or service is positioned, you need to be able to define potential problems and adopt a strategy to evaluate customer feedback Read More>>

Why Public Relations is Important in Business

Peter King VR CEO All of us would agree that investing in creating a strong, credible image for our business is a worthwhile endeavor. We also know that long-term, business-building advertising and marketing activities are absolutely necessary for sustaining the effective business sales. However, many of us are not awar Read More>>

Enhancing Direct Mail Response Will Bring More Revenue

JoAnn Lombardi VR President The simplest and most immediate measure of a direct marketing campaign for your business is the response level that it achieves. Many different factors can affect these rates, so it is important to test all the variables before committing all your resources to this particular approach. Also keep in m Read More>>


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