Monday, October 1, 2018
Separating Yourself From The Market
The strategy is fundamental in creating significant value in your
business and leads to sustained growth and returns.
To create a successful strategy, you must ensure that it has the
• Ability to create new markets;
• Provides elements that inspire excitement and intrigue;
• Focus on specified markets;
Given that the market is very competitive, you don’t want to present so many options that will
overwhelm prospective customers. Having a strategy that is unique and innovative will place
you ahead of the pack. A good example of this is what Dell achieved with their built-to-order
product customization and direct-to-customer sales channel. As a result, they revolutionized
their industry; placing them as the dominant force through the present day.
Creating New Markets
When putting together your strategy, it’s important to focus on creating new markets so that
you can gain new customers. This is imperative if you’re in an industry where the competition is
large. FedEx was able to do this effectively with their overnight delivery. You want to be the
leader of your market and the consumers in it to demonstrate value instead of just responding
Provide Elements that Contain Excitement and Intrigue
Through stellar functionality, design, and execution; a strategy should be able to provide
excitement and intrigue. When Sony created the PlayStation game system, a $20 billion
computer game industry erupted.
Focusing on Specified Markets
The marketplace has changed considerably from one mass market to hundreds of specific ones.
Capital One recognized how the market was changing, and created a digital system to canvas
thousands of possible combinations instantaneously, so that no two cardholders have the same
Today, a strategy needs to provide an employee-driven value system, where the business is
fully invested in its people; so they can capitalize off of their talents. There is much value that is
generated within the parameters of the strategy and accountability.
Peter King 10/1/2018 3:29:00 PM Comments (0)