Understanding Your Strengths and Weaknesses before Buying a Business - VR Business Sales Blog

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Monday, March 28, 2011

Understanding Your Strengths and Weaknesses before Buying a Business

JoAnn Lombardi
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When you're coming close to buying a business, you will want to investigate and research every objective you have. You will want to see what the alternatives to achieve these goals are.

Once you have done this, you should assess the business you’re buying and its current operations.  Understanding the company’s strengths and weaknesses will help you be more objective about its value and allow you to negotiate more effectively.

Can You Sell the Products in the Current Market?
Assessing the company’s products, its market position and what you can do with the company given your personal strengths, skills and experiences is vital before you can determine this is the right business for you to buy.

Larger Businesses Require More Evaluation
- If you are looking at a larger business that generates more than $500,000 or merging one into your current operation, you will need to conduct further evaluating.

Marketing and Sales
– Evaluate distribution channels and pricing strategies. 

– Analyze product costs (raw materials, labor, and overhead), the availability of materials, operational forecasts, and the condition and capacity of manufacturing facilities. 

Analyze Your Business’ Financial Position and Needs
– Estimate the company’s future working capital and capital investment requirements, current talent and expertise, and transferability of skills. 

Any VR Business Intermediary will help you with this assessment, and identify the required areas for improvement, which will prove beneficial in negotiating the price you pay for your business.


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