Buying a Franchise Buys You Their Brand - VR Business Sales Blog

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Monday, November 28, 2011

Buying a Franchise Buys You Their Brand

Peter King
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If you’re an entrepreneur seeking to invest in a business opportunity, a franchise can be very lucrative and advantageous. This starts with the brand name recognition that the franchisor has built through delivering a quality product or service with a strong marketing campaign.


This brand recognition is a major asset and valued intangible that the franchisor can offer a franchisee when they buy into a new franchise opportunity. The franchisor brand only becomes more valuable as the franchise matures, and consumers not only recognize the name but relate to the quality product and services that they offer. Franchisors often will charge higher franchise fees to new franchise owners for the privilege of using their name.  


Through buying a franchise, you will be buying instant brand recognition due to the products and services being sold by other franchise locations. By becoming an owner of this franchise, you will be displaying an image of trust, quality and integrity. This is one of the reasons why there is a greater chance of success if you start a franchise business instead of a non-franchised start up. With the right franchise system, you can have a much better start.
Click here to discover the hundreds of franchise opportunities available on the VR Franchise Showcase, or contact a VR Franchise Specialist now, 1-800-377-8722.


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