VR Business Profile / Confidential Information Memorandum ("CIM")
One of the Most Important Tools for Positioning your Business for Sale is the VR Business Profile / CIM
You have made the decision to sell, the next step is for your business to be presented and marketed professionally, and confidentially. Valued Representation of a company involves creating a compelling and effective VR Business Profile (or Confidential Information Memorandum (“CIM”) for larger businesses). If your business is presented like all others, you run the risk that a qualified buyer will not bother to investigate the opportunity.
The VR Business Profile / CIM set’s your company apart from other offerings by finding and marketing those strengths specific to your business. Most qualified buyers respond positively to the opportunity surrounding the future and growth potential combined with a strong history. The VR Business Profile / CIM takes into consideration the strengths of management, strong supplier relationships, and high standards of service, employee tenure, and name recognition.
A VR Business Profile / CIM will concentrate on the strengths of your business and emphasize the elements that have led to its success. Depending on the value of the business being taken to market, the size and scope of the profile will usually vary accordingly.

VR Has Sold More Businesses In The World Than Anyone.®
What are some of the key elements in a VR Business Profile?
VR Business Profiles are presented to qualified buyers only after they have executed a Non-Disclosure Agreement (“NDA”) to protect your confidentiality.
- Executive Summary – overview of the business
- Recast (normalizing) of Financial Statements
- A list of the products or services your company provides
- The company history – including years of operation, recent performance trends, profitability and future potential
- A statement of management’s reason for the sale
- An organizational chart
- Resumes of management and key personnel
- Market share and general information regarding competition
- A list of assets
- Employee overview
- The proposed price and terms (if this data is to be disclosed)
Have You Ever Considered Helping Others Sell Their Business?
Controlling one’s own destiny is the foundation of being an entrepreneur and then the day comes and it’s time to exit and you need assistance. Helping those moving on to the next phase in their professional life is the role of VR franchisees.
If you would like more information on the opportunity of a professional career change, and joining VR, take the first step and fill in the form below so we can set up a time to answer your questions or eliminate a step and set your own appointment.
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Today’s Business Owner® (TBO) is VR’s Monthly Electronic Magazine that publishes relevant business articles and completed transactions to establish you as an industry expert.
