At VR, we believe that real-world experience, no matter the industry, is a powerful asset. Whether you’ve worked in education, healthcare, the military, or hospitality, your unique perspective brings value. We help you take that experience and transform it into something greater: influence in your field, impact in your community, and income that supports the lifestyle you deserve.

Your journey has prepared you more than you think. Let’s build your future together.

By JoAnn Lombardi, President

VR Business Sales/Mergers & Acquisitions

Running a business today means navigating constant change, economic shifts, rising costs, evolving customer expectations, and fierce competition. If your company has been under financial pressure for some time and recovery seems out of reach, selling may be the most strategic move. At VR Mergers & Acquisitions, we specialize in helping business owners like you maximize value and secure a fair market price, even in challenging circumstances.

Step One: Understand What Your Business Is Really Worth

Deciding to sell is never easy. You’ve poured time, energy, and passion into building your company. Once you’ve made the decision, the first step is a clear-eyed valuation.

VR M&A Advisors will conduct a comprehensive assessment of your business, including:

• Financial performance: We analyze your financials to determine earnings, cash flow, and asset values.

• Tangible assets: Real estate, equipment, and inventory are evaluated for their current market value.

• Intangible assets: Your brand, customer relationships, intellectual property, and proprietary data can significantly impact your valuation, especially in today’s knowledge-driven economy.

This valuation becomes the foundation for negotiating with buyers and setting realistic expectations.

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By Peter C. King, CEO

VR Business Brokers/Mergers & Acquisitions

In 2025, due diligence remains a cornerstone of successful mergers and acquisitions (M&A), but the landscape has evolved dramatically. Today, it is not just about verifying legal and financial claims. It is about evaluating a company’s digital footprint, ESG (Environmental, Social, and Governance) practices, cybersecurity posture, and AI governance. The goal is still the same: to ensure the buyer’s investment is sound and that no hidden risks threaten the deal’s success.

A Broader, Tech-Driven Approach

Gone are the days when due diligence was handled solely by lawyers and accountants. In 2025, a robust due diligence team includes:

• Legal experts to assess contracts, compliance, and liabilities.

• Financial analysts to evaluate performance and projections.

• Cybersecurity specialists to assess data protection and breach history.

• AI and data ethics advisors to review algorithmic transparency and responsible AI use.

• ESG consultants to evaluate sustainability, diversity, and governance practices.

• Reputation analysts using AI-powered sentiment analysis tools to assess public perception.

This multidisciplinary approach ensures a comprehensive view of the target company, helping buyers uncover risks that could derail the deal after acquisition.

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Strategic Alliance

Strategy: Create Clarity, Build Structure, Drive Results

by Gundo Kahle, CEO

CBA Cross Borders Associates

In today’s fast-paced business environment, one of the most powerful tools leaders have is their approach to strategy. When done right, strategy isn’t just a plan, it’s a catalyst for alignment, motivation, and performance across the entire organization.

Is Strategy Inspiring Your Team?

Ask yourself: when your organization hears that strategy is being reviewed, do people feel energized or indifferent? Strategy should be more than a routine, it should be a moment to unite, refocus, and reimagine what’s possible.

Strategy as a Unifying Force

At its core, strategy defines how your business intends to compete. But to compete effectively, you need more than a plan, you need clarity, alignment, and focus. A well-crafted strategy can rally your entire organization behind a shared vision. Unfortunately, many businesses treat strategic planning as a checkbox exercise, repeating the same process year after year without fresh thinking.

To unlock the full potential of your strategy, consider a three-part approach:

1. Create – Develop a strategy grounded in insight and shared understanding.
2. Structure – Align your organization’s design to support strategic goals.
3. Deliver – Build the capability and culture to execute with agility.

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