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How do you reach business owners who are inundated with enquiries every day?
by Gundo Kahle, CEO
CBA Cross Borders Associates
The modern business owner has become one of the most difficult people to reach. Whether they own a manufacturing company in Germany, a software business in the United Kingdom, or a family enterprise in South Africa, they all have one thing in common: they are overwhelmed by unsolicited approaches. Every week, they receive emails, LinkedIn messages and telephone calls from accountants, consultants, wealth managers, business brokers, private equity firms and M&A advisors—all claiming to have the perfect buyer or investment opportunity.
As a result, many business owners have developed a natural resistance to these approaches. Their inboxes are crowded, their time is limited, and most messages sound remarkably similar:
“We have interested buyers.”
“Have you considered selling your business?”
“Our investors are actively seeking acquisitions in your sector.”
After hearing the same pitch dozens of times, business owners quickly learn to ignore them.
For M&A advisors, this presents a significant challenge. If traditional outreach methods are losing their effectiveness, how can advisors establish meaningful contact with business owners and build the trust required to secure a mandate?
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