Waffy’s is an innovative franchise concept focused on the authentic Belgian Waffle experience.
Our company success is based on our unique product; authentic Liege waffles, a favorite street food in Belgium, but practically unknown in the U.S.
What sets Waffy’s Liege waffles apart from the waffles Americans are familiar with is their sweet, crunchy coating of caramelized sugar, which occurs during the cooking process in our specialized waffle irons, much like the shell on crème brulee.
Although Liege waffles are often served plain in a paper wrapper for portability in Belgium, Waffy’s goes one step further and offers a variety of delicious toppings such as fresh fruits, Nutella and home-made whipped cream. We also provide a unique packaging to enhance the eating experience for our customers.
In addition to our signature Liege waffles, Waffy’s also serves artisanal Panini sandwiches made with a pizza-like dough and waffle shaped potato fries. Soft-served ice cream and an assortment of specialty coffees round out our menu selection.
Waffy’s offers multiple store types: kiosk (malls, airports, college, etc…), food court, and in-line store (strip malls).
Our concept also enables off-site sales through catering and mobile food carts for an additional stream of revenue.