18/8 Fine Men’s Salons are the reinvention of the Barber Shop providing hair and grooming services in a relaxing environment focused on the unique needs of men.
Why Choose 18|8 Fine Men's Salons?
There’s a giant void that’s waiting to be filled…the perfect salon for successful men! A salon that brings out the best in men. Almost a decade, more than 200,000 haircuts with an average ticket of $45 – more than twice that of a value salon. Great locations, a better class of stylists. Lots of happy, successful guys. We’re doing something right, indeed.
Other Features and Benefits:
- The business model has been tested and fined tuned over the last nine years;
- More than 30,000 men have visited four Company owned 18|8 Fine Men’s Salons, averaging between 3400 and 3800 customers per month;
- Unique branded upscale store design with all at-station services;
- Multi levels of stylists with three tier pricing structure – so there’s a stylist and price point for all levels of clientele;
- Multiple revenue sources: memberships, services, products, bonus, referral'
- Proprietary lines of hair, skin and grooming products. And, a commitment to ongoing new products development;
- Cost effective marketing programs to drive awareness, trial, and retention;
- Top tier landlords with A-quality locations love the brand and want to see it at their retail centers;
- Surprisingly affordable to build out Centres. And, landlords providing competitive rents and tenant allowances. Plus unique design of furniture and fixtures allows for securing higher lease amount for FFE’s.
Products and Services
To start, great haircuts.
Grooming services – MANicures, Head/Neck/Shoulder Massages, skin treatments, facials, consultation on thinning hair.
High quality hair and skin products for men: BOS, Paul Mitchell, Nioxin, and American Crew are a few examples.
Training and Support
- You will be nurtured and supported. Your success is our success.;
- Our team of experts from the salon industry consists of professionals with extensive franchising, marketing/new products, training and education capabilities;
- Our team has held executive and managerial level responsibilities at Carlton International, Jose Eber, Fantastic Sams, Vidal Sassoon;
- We’ll provide plenty of training – how to hire, education, Point of sales, managing, locations, construction, marketing…and ongoing support.
Targeted Franchise Location
A strong proxy – wherever there are high end brands, e.g. Nordstroms, Peet’s Coffee (and most Starbucks), Apple Stores, Morgan Stanley, Charles Schwab, Trader Joes…typically these are brands in upscale locations.
Population bases of 30,000+ with average household incomes over $80,000.
If you have basic business skills, are considered a people person, can manage and motivate a team, the financial resources, and will follow the blueprint of a proven business model then you are a prime candidate to own and operate an 18|8 Fine Men’s Salons:
- Experience in the retail and hospitality industry is a plus;
- Beyond that, we’ll coach you through the whole process and be there along the way as you build a very successful business:;
- We will help you hire quality behind the chair managers and strong front desk managers;
- We will also help with identifying quality locations; provide a template for your lease negotiations, provide introductory and ongoing education and training to you and your staff, and project management services through the construction phase;
- And, yes, also beautifully designed and effective marketing tools and programs to drive awareness, trial and retention.
What are the market trends?
In the 1970’s men started wearing the hair longer.
Barbershops were not comfortable catering to these types of cuts, and men started going to women’s salons. This trend continued until recently with traditional barbershops closing down, and men having to choose between a low cost salon such as Supercuts or women’s salons. The last bastion of male sanctuary was dying.
Recently the trend is shifting.
There is a sprouting of barbershops throughout the country that are resurrecting traditions. And there is a fledgling industry of salons for men that provide many of the design and service attributes of a woman’s salon, but re-designed for men.
Due to the high divorce rates, many men under forty have been raised in a single parent household with their mothers and trained and educated on issues of grooming. These men are more sensitive to fashion, design, grooming products.
The unisex movement of the late 70’s and 80’s is dissipating. We’re returning to more historic trends – women need their space; men need theirs too. Meet in the middle when you both look great and feel great.
- The franchise fee is very competitive with other concepts - $30,000; with discounts if you commit to developing three or more;
- Building out a salon and grand opening expenses can add up to $250,000 - $300,000. Because of the unique design of our stores, up to $100,000 of furniture and fixtures can be leased. Landlords will offer up to $100,000 in tenant improvements as well as free rent up to six months or more. Individual franchisees should plan on spending out of pocket $70,000 - $150,000 depending on outcome of lease and landlord negotiations.
|Initial Franchise Fee
|Lease & Utility Deposits
|Three Months Lease
|Furniture, Fixtures & Equipment (FF&E)
|Supplies & Inventory
|Grand Opening Advertising
|Three Months Additional Funds
|Tenant Allowance from Landlord
|Free Rent (6 months)
|Lease of Portion of FF&E
The salon industry generates over $45 billion in revenues. With hair care being a basic maintenance concept, you need to look well-groomed to stay employed or to obtain employment.
Target Market Areas