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December 2014                                                                                  Volume 15 Issue 12
Six Steps On How To Handle Objections 
When Selling a Business
By: Peter C. King, VR CEO View our profile on LinkedIn
An important part of the selling process deals with handling objections and addressing issues and problems raised by the prospect. Most novices make the mistake of jumping in and attacking an objection, and as a result, lose ground with their prospect.

To be effective at answering objections you must be a good problem solver. To do that you must maintain objectivity. Your prospects and clients are emotionally involved. You, on the other hand, must maintain your objectivity about:


Speak to a VR business intermediary nearest you if you are considering selling your business.
The Importance Of Effective Communication 
In Business Sales
By: JoAnn Lombardi, VR President View our profile on LinkedIn
Just as listening and observing skills are important, so are careful, well thought out communication skills. With important decisions such as buying or selling a business, it is critical to convey each point carefully. Equally important is that the recipient interprets a point in the way it was intended. Obviously, you cannot communicate well if you have not first observed and listened. In the majority of cases, good communication is a function of listening to what the other party has communicated.

Two key elements of good communication are asking questions and giving feedback of the information. There is a wealth of information available to guide you simply by asking good questions.

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If you have any questions regarding your business, contact the nearest VR office today!
The Psychology of Negotiation: 
Common Tricks Your Brain Plays on You
Exclusive partnership content powered byAxial

This article originally appeared on Axial's Forum

A market downturn, skewed valuations, skeletons in the closet - there are hundreds of factors that can derail an otherwise perfect opportunity. While some of these disruptors are truly factors out of your control, there are other risks that you unknowingly may be bringing to your deals.

Cognitive biases are defined as "mental errors caused by our simplified information processing strategies." In other words, they are the 'human' errors that can derail any negotiation or deal. These risks are particularly dangerous because we are not even aware we are committing them. Some believe they even contributed to the 2008 financial crisis.


Engine Rebuilding & Remanufacturing Company Sold For $630,000
The VR Mergers & Acquisitions Office in Lutz, FL, a leader in the sale of privately held companies, recently facilitated the sale of a profitable engine rebuilding & remanufacturing company for $630,000 in the Tampa Bay area.


This profitable business located in the Tampa Bay area has a modern facility with state-of-the-art equipment and a staff of six ASE certified technicians. This company is central to Tampa and is visible from a major expressway. For more information, visit www.vrbb.com or call VR in Lutz, FL at 813-948-8561.

VR Continues to Match Qualified Buyers with Businesses for Sale

In today's business climate, our clients demand quality and professionalism.  We applaud our VR business intermediaries for a job well done!!  Here is a small sample of transactions that have closed across the VR network recently:


Coffee Shop | $150,000 | San Antonio, TX

Seafood Buffet Restaurant |  $600,000  |  Artesia, CA
Ballet Academy | $65,000 | Fort Lauderdale, FL

Travel & Tour Business |  $148,000  |  Edmonton, Canada

Pension Planning Co. | $450,000 | New Haven, CT

Established Successful Yacht Brokerage | $299,000 | Wesley Chapel, FL



Thinking of selling your business or looking for an already running business purchase? 

IT Consulting & Data Security Provider
for Sale Valued at $2,200,000


VR Business Brokers in Cincinnati, Ohio, has listed a great opportunity to capitalize on! With sales exceeding $3.5 million and owner earnings exceeding $500,000, this 22+ year old IT Consulting and Data Security company is looked to as a leader in data and internet security products and services. This company provides IT consulting in addition to having an established niche in providing internet security products and services to Ohio K - 12 schools and businesses throughout the Greater Cincinnati area. Some highlights include: over 1,000 clients in the past 3 years, average employee tenure of 11 years and virtually no receivables issue in 20+ years! Excellent growth potential due to no marketing effort. For more information, contact Dan Long at dan@vrqueencity.com or call 513-321-7666.

In This Issue
Six Steps On How To Handle Objections When Selling a Business
The Importance Of Effective Communication In Business Sales
The Psychology of Negotiation
Featured Engagements
Businesses Sold
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Businesses For Sale

Your dream business awaits you...take advantage of these featured opportunities 
VR has for sale now!
FedEx Ground Routes


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Repair Business


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San Diego, CA


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Landscape Business


Greenville, SC


French Restaurant


Coral Gables, FL


Industrial Site with 

Highway Frontage


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IT Solution Company


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Equine Products


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Luxury Massage, Beauty & Fitness Service


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Butcher/Meat Store


Halifax, Nova Scotia, Canada


Auto Repair Shop Specializing in European Cars


Edmonton, Canada 


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