This is a Taiwanese bubble tea shop located in a mall. Bubble tea originated in Taiwan and was introduced to the US by immigrants. It is a tea drink with tapioca or boba which is then drunk with a larger straw. The concept is very popular in Asia and has spread to the US coasts and is growing in the Midwest. A number of factors have made this location a success: a novel and fun experience especially for children and teenagers, healthy perception, and an inexpensive quick impulse buy. The mall the business is located in continues to experience good foot traffic. Plus the business is location near an entrance. The business is very successful due to the customer demand for the product and high margins on the operation. Employee retention is not a problem as it is viewed as a trendy and fun job by the part time staff.
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