When the owner started this company in 2008, he saw an opportunity to provide high end home appliances to local consumers at a great value proposition. Sales consist of name brand appliances that are slightly used or discontinued models from the major manufacturers. 90% of sales are from used appliances and 10% sales are new. The used appliances are acquired from retail sales outlets and manufacturers that have been slightly used and returned. The business acquires these appliances at a deep discount, repairs any issues, then re-sells to the public.
The business is owner operated. Store hours are Monday - Saturday 11am -7pm. The company is dedicated to an extremely high level of service and has grown by word of mouth and referrals. Current marketing consists of social media including Facebook, Craig’s List, and Google.
Sales profile is 65% repeat customers. The business has a large content of referral customers from both NC and SC. There is no local competition with price points well below the box stores.
Sales for 2020 increased by 28% from previous year. 2021 YTD sales in 2021 are continuing to show an upward trend.