As a business franchise owner, you should use social media regularly. All types of businesses use social media now to communicate with new and repeat customers about new specials on products and services.

Business franchises such as Quiznos and Pizza Hut use Facebook and Twitter to offer new promotions, talk about recent giveaways and special events for customers. Using such social mediums will bring you directly to your target audience. You can save money from paper and other physical forms of advertising if you are looking to buy a business franchise.

You can expand your business franchise brand with social media web sites. You want people to blog, post and tweet about your franchise that will enhance curiosity that has helped many franchise businesses like Starbucks.

With social media, you can put your finger on the pulse of your customers and markets. Find out what they want, what they have said and what they are saying now. This will help you collect data to determine the perception of your products and services, test new programs, products and services.