The objective of Internet marketing is to be integrated into the overall marketing strategy, where it can support and be supported by offline marketing activities. That doesn't mean Internet marketing is not about a big idea, some compelling graphics and a killer catchphrase.

Whereas offline marketing brings consumers to the web site with such approaches, Internet marketing answers the questions comprehensively after interest has been peaked.

Back It Up with E-mail Marketing

Since the Web was launched, perceptive marketers have been stressing that every web site should have an e-mail marketing strategy. Consider that consumers must actively decide to go to the web site; but with e-mail, they join a database that they can be regularly informed of products, services and offers that the organization has. 

Tap into the Networking Ability of the Internet

The Internet is a community and it offers a tremendously powerful means for people and organizations to network.

Linking is one of the simplest yet most effective Internet marketing devices out there - think of it as an embedded word of mouth. If another web site links to you, it is recommending you to its own visitors. 

Viral marketing is a network effect, whereby groups of consumers create a buzz about a product or service by e-mailing friends and/or creating their own networking that they traditionally did not have.

Effectively Understand the Consumer

Quality Internet marketing focuses on getting to know the consumer better. The objective here is to understand the consumer's exact needs so that the right products and services can be offered to them at exactly the right time and way. 

However, the strength of the Internet is also its weakness - while people want information, they also suffer from massive information overload. The Internet marketer will succeed if they can cut through the overload and bring to time-starved consumers only the pertinent information needed. 

Use Online Communities to Build Loyalty

Using chat, discussion boards, blogging, and e-mail mailing lists to bring people together to discuss issues of interest can enhance brand loyalty. It can also be source of unique and cost-effective content. However, it doesn't work in all situations, and online communities that are not properly managed can quickly lose momentum.