This Publishing Company creates maps and guidebooks for area real estate and attractions, some of which are distributed statewide. The business is run from home by the 2 owners, and each works part time. Production is outsourced and given the distribution schedule of the publications there is a degree of mobility and flexibility for the owner. The streamlined process provides high profit margins of about 50% of sales. The company has increased sales year over year, even in a down economy.
The Company holds the majority of its market share with little direct competition due to the high quality and service. Some indirect competition exists for overall advertising dollars.
One of the current owners serves as the sole salesperson for the company, providing an opportunity for the next owner to increase revenue by adding a sales force. Another option is to increase revenues via geographic expansion.