Established for over 14 years this health and vitamin retail store provides excellent knowledgeable service to customers in the Tampa Bay area.  The business occupies an approximately 300 sq. ft. store front in a small strip center anchored by a busy financial services company.  Annualized discretionary earnings for 2009 are $17,942 and could reach $20,000 due to a 31% increase in sales volume for the March through July period.  The store offers vitamins and supplements for a wide variety of health categories including Men’s and Women’s health, Bones and Joints, Colds and Flu, Weight management and more.  The store also carries enriched waters and nutrition related books.  There are 30 -40 supplements that are formulated specifically for the store, creating a proprietary branding for the store.  Gross margin for all of the products is approximately 50%.  The business also offers a virtual store through its website. The website could be enhanced through search engine optimization strategies increasing rankings for Google and Yahoo searches. This could heighten awareness and increase sales on a larger scale.  The business is easy to operate.  Through expansion and innovation this is a great opportunity for a buyer that wants to capitalize on a small investment.