{"id":561184,"date":"2012-06-27T03:15:46","date_gmt":"2012-06-27T07:15:46","guid":{"rendered":"https:\/\/vrbbd.wpengine.com\/vrbbgreenbay\/the-offering-memorandum\/"},"modified":"2022-01-31T12:44:38","modified_gmt":"2022-01-31T17:44:38","slug":"the-offering-memorandum","status":"publish","type":"post","link":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/the-offering-memorandum\/","title":{"rendered":"The Offering Memorandum"},"content":{"rendered":"<div>\n<p>A solid, factual and compelling offering memorandum maximizes the chances of not only selling a business, but obtaining the highest possible price.\u00a0 An offering memorandum is also referred to as the selling memorandum, a confidential descriptive memorandum, or simply as \u201cthe book.\u201d The memorandum, regardless of the terminology used, must be as factual as possible, but the Executive Summary portion of it allows for a bit of \u201cselling the sizzle.\u201d\u00a0 Most potential buyers want to know the basics of the company and of the deal right at the beginning.\u00a0 What is the proposed transaction and what are some of the company highlights?\u00a0 The executive summary should also contain an outline of the ownership and management structure, a description of the business, some financial highlights, a quick review of the company\u2019s products and\/or services, its markets, reason for sale and any other major items of importance.<\/p>\n<p>The executive summary, then, is a quick synopsis of the items covered in the offering memorandum that should entice a prospective buyer to study the offering memorandum itself.\u00a0 Here are some critical elements of the offering memorandum:<\/p>\n<p>\u2022\u00a0Executive Summary<br \/>\n\u2022\u00a0The Company<br \/>\n\u2022\u00a0History of the Company<br \/>\n\u2022\u00a0The Markets<br \/>\n\u2022\u00a0The Products<br \/>\n\u2022\u00a0Distribution<br \/>\n\u2022\u00a0Customers and\/or Clients<br \/>\n\u2022\u00a0The Competition<br \/>\n\u2022\u00a0Management<br \/>\n\u2022\u00a0Real Estate<br \/>\n\u2022\u00a0Financials<br \/>\n\u2022\u00a0Growth Strategies<br \/>\n\u2022\u00a0Competitive Advantages<br \/>\n\u2022\u00a0Conclusion<br \/>\n\u2022\u00a0Exhibits<\/p>\n<p>\u201cThe offering memorandum should not only be a compelling document in order to capture the reader\u2019s attention, but it should be so thorough that one should expect the potential acquirer to submit a fairly tight price range for his or her initial offer.\u00a0 In short, the best offering memorandums are complete but not too long, easy to read, believably professional and show that the company has an opportunity for growth.\u201d<br \/>\n<em>\u00a0\u00a0\u00a0\u00a0Source: The Best of the M&amp;A Today Newsletter<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A solid, factual and compelling offering memorandum maximizes the chances of not only selling a business, but obtaining the highest possible price.\u00a0 An offering memorandum is also referred to as the selling memorandum, a confidential descriptive memorandum, or simply as \u201cthe book.\u201d The memorandum, regardless of the terminology used, must be as factual as possible, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-561184","post","type-post","status-publish","format-standard","hentry","category-selling-a-business"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/posts\/561184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/comments?post=561184"}],"version-history":[{"count":0,"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/posts\/561184\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/media?parent=561184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/categories?post=561184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vrbusinessbrokers.com\/vrbbgreenbay\/wp-json\/wp\/v2\/tags?post=561184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}