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Being the Visionary
How Trendsetters Stay Ahead of the Curve
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 In today's business world, the rules are always changing. As a business owner, you can go from having a competitive advantage to being thrown back to square one once new technology enters the marketplace. The motivation tools that worked yesterday may be irrelevant today if the values of your employees change.
Some people have an innate ability for being able to adapt to the changing tides before they happen. They create a strategy that maybe absurd to many at first, but become visionary when recognized as successful. They are known as trendsetters.
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Grabbing the Deal Now
How the Economy Can Offer You a Good Business Deal
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 Business ownership has become a lucrative and appealing alternative to many people after being sent to the unemployment lines. Many desire a greater control over their future, and owning a business gives that. Despite the economic conditions, there shouldn't be trepidation in deciding to begin the task of identifying a business to purchase. There are four main reasons why the time to do so is now:
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Generating New Leads Increase New Sales
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 Generating new leads is critical in order for a business to grow. Depending on the products and the customer demographics involved, there are several ways of doing this. However, the main purpose is to follow up on potential customers from the data that's provided.
If you are not generating leads, you are losing out on new business. This will hurt you if your current customer base stops buying from you or seek out one of your competitors. You have to continually build your business with new customers if sales are going to increase. To do so, sales teams have to have a constant flow of leads.
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CASH PLUS TV
Unique In-Store Video Program Launches to Immediate Customer Raves
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 Cash Plus, Inc. recently announced the launch of its new Cash Plus TV™ in-store video program. Dubbed "smile-maker technology" because of its unique, custom-developed programming, the system has been a big hit with customers in the two Anaheim, CA Cash Plus retail locations where it was initially tested.
"It was pretty mind-boggling to observe customer reactions on the first day," said Craig Wells, President and CEO of Tustin-based Cash Plus, Inc., the parent franchise company. "Their smiles and chuckles - plus the occasional full-on belly-laugh - told me we had a big customer-service hit on our hands. I couldn't help grinning just watching them."
 While other retailers have installed television in their facilities, what makes Cash Plus TV truly unique is its proprietary programming. The specially developed DVDs feature a dizzying array of entertaining video segments presented on high quality big screen TV monitors. Said Wells, "We focused on presenting a wide variety of eye-catching, humorous material that most people have never seen before, and this bold, wacky approach is obviously a big part of the appeal. We even made the brief segments about our 'giving back to the community' initiatives and our products and services light-hearted and entertaining."Customer comments have been universally supportive, ranging from "Now that's entertainment!" to "You gave me another reason to come here; the videos kept the kids busy so I could fill out my paperwork." Another frequent theme has been that customers wished they could stay around just so they could watch more of it.
With the resounding success of the two pilot installations, Cash Plus TV is now rolling out to Cash Plus lobbies across the nation. "While it may appear on the surface that our business is basically about cashing checks and making small short-term loans, the truth is that it's really all about delivering a great customer experience. It's incredibly important, which is why we developed our Kings & Queens™ system for delivering superior customer service some years back. Now Cash Plus TV is going to raise the bar again by adding a whole new dimension to superior customer experience," said Wells.
Call 1-800-377-8722 to learn more about how you can own a Cash Plus location.
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THE VR BLOGGER
Raising the Bar: How to Set Effective Targets
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As business owners and managers, we all want more productivity from our employees and associates. Often as managers we have no choice, because in reality we need more productivity. We must continue to raise the bar under pressure from all sides; enforced cost cutting, volatile labor markets, fresh competition from developing nations, increasingly in charge customers, and we have to do it with fewer people and less leverage.
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Highlighted Transactions
And New Engagements
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SUCCESSFUL TRANSACTIONS
Alarm Systems Installation Company
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VR Business Sales of Coral Springs, Florida, a leader in the sale of privately-held companies, recently facilitated the strategic sale of an alarm systems installation company for $1,200,000.
The transaction, which closed this month, was handled by Walter Rusak and Samid Gouar; business intermediary specialists.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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SUCCESSFUL TRANSACTIONS
Printing Distribution and Services Company
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VR Business Sales of Asheville, North Carolina, a leader in the sale of privately-held companies, recently facilitated the strategic sale of a printing distribution and services company for $312,000.
The transaction, which closed this month, was handled by Robert Allen, a business intermediary specialist.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
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VR Mergers & Acquisitions located in Sacramento, California, announced today it has been engaged by a taxi company to assist in facilitating the sale of their business.
The company has excellent governmental relations, excellent future growth potential with 3 consecutive years of climbing revenues and profits. Go to VR Web Site for further details. VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
Established Signs and Graphics Business
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VR Business Brokers, located in McKinney, Texas, the leading business intermediary firm in the area, has recently been engaged to assist in facilitating the strategic sale of an established signs and graphics business.
This company has a great 26-year history of serving the local business community. This is an excellent B2B opportunity - computerized signs and graphics for the business world. Click here for more details.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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Now is a Great Time to Become Part of VR!
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 With baby boomers selling their businesses to retire, corporate executives frustrated with their jobs and managers looking to buy a business to replace their corporate position, NOW is a great time to become part of VR!
VR Office
Artesia, California
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VR Global Headquarters
One East Broward Boulevard
Suite 1500
Fort Lauderdale, FL 33301
Phone (954) 565-1555; Fax (954) 565-6855
http://www.vrbb.com
Copyright © VR 2009-2011
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Ask a VR Intermediary?
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Don Godsey
Owner, VR in Bentonville, AR
How Do I Keep Investors from Taking Control if I Want to Finance?
Leslie Johnson,
Toledo, Ohio
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Dear Leslie,
How you finance your business will affect how you have ownership over it. To ensure you have 100 percent control over your business, you want to:
- Not sell stock to anyone else,
- Borrow money from other entrepreneurs,
- Hire no key employees, or
- Employ resources such as technology, components and trade names with restricted use.
Balancing Control
You have to be able to balance control, flexibility and growth when you are looking to finance the business you are trying to build. For example, you will retain shareholder control, if you sell equity worth less than half your business with no restriction imposed by the investors.
Venture capitalists will demand strategic control if you sell any equity to them. This means they will have the right to hold seats on the board of directors or control in management, where they can veto changes in direction and set compensation guidelines.
Doing an Accurate Valuation
If the valuation is considered high, investors won't consider investing. Many entrepreneurs let their emotions run wild when doing a valuation. Investors will look at the current stage of the business and its prospects for creating value without adding their emotions to the decision making process. Speak to a VR Business Intermediary about doing a valuation on your business.
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