How Dynamic PR Programs Have Become the Norm
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 Business has changed radically in recent decades, becoming much more sophisticated, particularly regarding the concept of public relations. As an owner, you may think that you run a great company, but the stock will not go up if analysts don't feel the same. No matter how many benefits a product might have, it will remain on the shelves if the customer doesn't realize the value.
If a company is going to use public relations effectively in this day and age, it should be part of the total communications plan and not only used to simply solve a problem.
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Keeping Control
Financing Your Business through Performance
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 The way you finance your business will affect your control over it. Raising equity is easier if you seek control through performance rather than stock.
To keep 100 percent control over your business:
- Sell or issue no stock to anyone else;
- Borrow no money;
- Hire no key employees;
- Employ no resources (such as technology, components and trade names) whose use is restricted.
- So if you intend to build a substantial business, the question becomes how to finance it to balance control, flexibility and growth.
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Making Internet Marketing Work
Tapping into all the Available Tools
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 Internet marketing is about giving rather than receiving attention. It supports and enhances the overall marketing message by providing comprehensive information that answers consumer questions about a particular product or service. When approaching internet marketing, it is important that you understand three key points:
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Franchisor of the Month
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Huntington Learning Center
 With 300 Franchise units open, Huntington Learning Center has served America's students and families longer than any other tutoring provider. They help students ages 5 to 17 achieve remarkable improvements in their grades, test scores and self-esteem. The success of their program lies in the one-to-one attention they devote to every child and the expertise of their caring, certified teachers
Every 12 minutes a parent calls Huntington Learning Center to get the attention and results they can't get anywhere else. Huntington Learning Center have developed the Huntington Guide series for parents who want to help their children succeed with hundreds of conveniently located tutoring centers nationwide.
The Franchise Showcase is designed to support individual franchises and existing small business owners by making franchise ownership more affordable.
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THE VR BLOGGER
Determining Risk when Buying a Business
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Risk can be influenced by the stage of the venture, the competitive advantage, proprietary technology, the expertise and experience of management and many other factors that can determine whether a venture succeeds or fails.
It is possible for a venture to fail and lenders to get their money back. This is the strategy used by asset-based lenders. Banks want businesses to have sufficient cash flow to be able to repay their loan and interest. They also insist on a secondary source of repayment, whether in the form of collateral that they can liquidate or guarantees from sources who could repay.
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Highlighted Transactions
And New Engagements
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SUCCESSFUL TRANSACTIONS
Hearing Aid Company
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VR Business Sales of Asheville, North Carolina, a leader in the sale of privately-held companies, recently facilitated the strategic sale of a hearing aid company for $400,000.
The transaction, which closed this month, was handled by Robert Allen, a business intermediary specialist.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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SUCCESSFUL TRANSACTIONS
Inflatable Rental Company
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VR Business Sales of San Antonio, Texas, a leader in the sale of privately-held companies, recently facilitated the strategic sale of a inflatable rental company for $145,000.
The transaction, which closed this month, was handled by Omar Garcia, a business intermediary specialist.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
Residential Roofing Company
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VR Mergers & Acquisitions located in Edmonton, Canada, announced today it has been engaged by a residential roofing company to assist in facilitating the sale of their business.
This is a 20-year-old residential roofing company specialzing 50% in residential roof repair/maintenance and 50% in institutional-type roofing. The company has over $700,000 in summer sales booked by March/2011 and projects a busy summer. Go to VR Web Site for further details. VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
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VR Business Brokers, located in San Diego, California, the leading business intermediary firm in the area, has recently been engaged to assist in facilitating the strategic sale of an ice cream franchise business.
This business has the highest volume of it's brand in the county with the lowest rent. Newly remodeled to the latest Franchisor's specifications and design. Click here for more details.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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Now is a Great Time to Become Part of VR!
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 With baby boomers selling their businesses to retire, corporate executives frustrated with their jobs and managers looking to buy a business to replace their corporate position, NOW is a great time to become part of VR!
VR Office
Artesia, California
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VR Global Headquarters
One East Broward Boulevard
Suite 1500
Fort Lauderdale, FL 33301
Phone (954) 565-1555; Fax (954) 565-6855
http://www.vrbb.com
Copyright © VR 2009-2011
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Ask a VR Intermediary?
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Bob McCormack
Owner, VR in Lewisburg, PA
What Ways are there to Raise Business Financing?
Jason Daniels,
Trenton, NJ
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Dear Jason,
There are many methods to raise financing for your business. Whatever process you determine to initiate, you want to project what your cash flow will be. Institutions such as bankers prefer lending to those that will use cash flow to repay the loan.
In addition, lenders want those that have adequate collateral to satisfy the loan if cash flow fails, and whose principles - the entrepreneurs - will commit their personal assets to guarantee.
You can explore various processes for when you are seeking to raise capital such as direct or indirect private placements of debt with financial institutions, private placements of equity by individuals, initial public offerings ("IPOs") and direct public offerings ("DPOs").
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