With real estate, the Seller must advertise location, type and size of the structure and specific details in order to attract Buyers. With a business, such specific information can destroy any confidentiality that is critical to the continued success of the business.
If you engage a qualified Business Intermediary who can provide references from satisfied Sellers, that Business Intermediary can provide expertise in the selling process while safeguarding confidential information about your business. At the same time, a seasoned Business Intermediary knows the steps in selling a business and when those steps should be implemented as well as the "pitfalls" that can kill the deal if not properly handled.