With real estate, the Seller must advertise
location, type and size of the structure and specific details in order to
attract Buyers. With a business, such specific information can destroy any
confidentiality that is critical to the continued success of the business.
If you engage a qualified Business Intermediary who
can provide references from satisfied Sellers, that Business Intermediary can
provide expertise in the selling process while safeguarding confidential
information about your business. At the same time, a seasoned Business
Intermediary knows the steps in selling a business and when those steps should
be implemented as well as the "pitfalls" that can kill the deal if
not properly handled.