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Tuesday, August 23, 2011

What Makes a Successful Franchisor

Peter King
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When you become a franchise owner, there are a variety of benefits that you will receive such as the franchisor’s name and brand, the quality service or product already in place and marketing support and assistance.

 

Name recognition, in particular, can provide you with great success as a franchisee. As the franchise matures, recognition of the name and brand increases, which leads to more people wanting to use the name and the higher a franchise fee that the franchisor will charge for the privilege of operating under it.

 

A successful franchisor will have strict training requirements because the ultimate success of the entire network depends on everyone following the franchise format put in place. The best franchisors will have set up a “college,” “university” or “institute” for the new franchisees to attend, where they are required to attend a combination of both classroom training and on-site instruction. This will give them both the knowledge and experienced required to run their own locations.

 
 
Learn more about the franchise opportunities available on the VR Franchise Showcase.

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