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Wednesday, January 11, 2017

VR Business Brokers Featured In Franchising Today

JoAnn Lombardi
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Recently, VR Business Brokers / Mergers and Acquisitions was featured in "Franchising Today - The leading source for today's franchising executives, owners, investors, and entrepreneurs." Below are some excerpts from the article. 

VR doesn’t believe in expanding just to expand; it prides itself and is motivated to create a boutique firm atmosphere rather than a mass-produced franchise factory. “We want to create value on every level,” King explains. “To choose VR, you have to have a calling to help the entrepreneur. If you want a fulfilling professional life, you need to understand it’s your responsibility to help clients position or reposition their business and, in some cases, even reverse some things that negatively affect value prior to going to market.

“At VR, we want to help the entrepreneur because they need help. If you’ve never bought a business, you don’t know how, so they’re relying on us. We’re looking for people who want to be a driving force in their community, who can leverage their past career and who want to be the best.”

The magazine article goes on to say:

VR’s goal is to be the best, not the biggest, which again goes against the traditions of its industry. With this idea in mind, King and Lombardi enacted a cultural change within the company and created a corporate consciousness of responsibility to the client. Therefore, VR provides the same level of transactional services and professionalism to each and every client – no matter their size. If the business is privately owned, VR can assist in the mandate to sell. 
For the full text of the article, visit VR Business Brokers on Franchising Today.


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