The Advantages of Buying a Franchise - VR Business Sales Blog

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Tuesday, July 20, 2010

The Advantages of Buying a Franchise

JoAnn Lombardi
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Buying your own franchise can be a sound investment. You can fulfill your entrepreneurial goals while receiving training, support and marketing from the corporate office. In the past, many aspiring business owners might be reluctant to buy a franchise business over starting one of their own. However, most don’t realize the many advantages and benefits of buying a franchise.

Higher Chance of Success
You will experience the best of both worlds with franchising. You own the individual business, but you receive support from the franchisor in regards to marketing, training franchise assistance. Buying a franchise means you’re also buying the established brand of that franchise and the consumer base already in place. This brand is recognizable to the public, which means you will be able to receive regular customers almost immediately – something starting a new business from scratch can’t give you.

Already Established Foundation in Place
When you purchase a franchise, all the necessary groundwork has been done already. Your goal will be growing from the foundation up. The franchisor will make all the critical business decisions. With product selection and marketing already in place, all you have to do is carry out the everyday business operations and vital dealings.

Buying a Franchise Instead of a Business Start-Up
Franchising contrasts drastically from starting a business from scratch. Most business start-ups end in failure – about 90% of those that launch. Usually, the owner suffers huge financial loss – bankruptcy in some cases. When you start a business from scratch, you spend huge amounts of time trying to operate the business without being successful because you may not have the necessary skills for a particular area. This is why the people choose to buy a franchise over starting a business from nothing because of all the advantages you receive.

Strong Relationship with Headquarters
Part of the incentive for buying a franchise is the bond you as the franchisee will have with the franchisor. You will be provided with the business expertise from the franchisor so you can be a successful franchisee – ie. Marketing plans, management supervision, finance backing, site location, training, etc. With all these tools that wouldn’t be available to you otherwise if you were starting a business from scratch, you will have the essential strength and drive to make the franchise you buy an exponential success.

Contact VR Business Sales to learn more about the benefits of buying a franchise.

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