Marketing

MARKETING STRATEGIES

In order to drive the sale of your business and achieve the maximum possible sale price, VR follows proven marketing methods and tactics that have continually generated favorable outcomes for our clients.  All strategies are tailored to meet the needs of your business in an effort to attract buyers that are as unique as the business itself.  Facilitating such matches results in optimal benefits for both parties, as well as helping contribute to a smooth transaction.

The VR office in Clearwater concentrates its marketing efforts in four main areas:

WEBSITES: VR in Tampa Bay employs the aid of a variety of websites in an effort to match your business with a suitable buyer.  These websites draw hundreds of thousand of hits everyday, making your business visible to prospective buyers that might not otherwise become aware of your listing.  The websites that we use include, but are not limited to:

NEWSPAPERS: VR also employs a number of different newspapers in order to properly market and advertise your business.  Almost every home and business in the United States receives a newspaper, either by newsstand or delivery. People expect advertising in the newspaper, and in fact, many individuals buy the paper just to read the ads that are placed.  VR makes use of both local and national newspapers in order to capture the interest of the right buyer.  Newspapers that we use include, but are not limited to:

1)      St. Pete Times

2)      Tampa Tribune

3)      Sarasota Herald

4)      Orlando Sentinel

5)      Fort Myers News Press

6)      Wall Street Journal

7)      New York Times

DIRECT MAIL: What makes "direct" mail different than regular mail? Nothing. It's just a way the advertising world describes a promotional message that circumvents traditional media (newspaper, radio, TV) and appeals directly to an individual consumer.  These methods include postcards, image materials, and letters to help VR target specific individuals or entities that might be interested in your business and the opportunity it offers.

The VR Network: Perhaps the greatest advantage to working with VR is support and expertise of the vast VR network. VR has sold more businesses in the world than anyone.^®

Choosing to work with VR, the Nation's premier firm means you have made the decision to put peace of mind, and the potential to secure the best possible result for yourself at the forefront of the selling process. Choosing VR gives you the ability to continue to operate your business while we professionally market the opportunity to qualified buyers.

Please note that this in not an all-inclusive summary of VR’s marketing efforts.  VR will market and advertise your businesses to the furthest extent necessary.  Furthermore, VR is constantly searching for more effective methods of reaching target markets.  VR continues to be the leading force within the industry as it moves into the future, always developing new and innovative practices for the buying and selling businesses, protecting client interests and refining the level of services every small and mid size business owner should expect to receive.