I.            Customer Base/Profile:  The customer base consists of 80 businesses ranging from convenience stores, marinas, resorts and other establishments with high traffic volume.  The majority of customers have been with the business for four years or more and there is not a major client that comprises more than 20% of sales volume.

II.          Marketing Information: 

         A.           There is no advertising being done to grow the business.  Through the development of an aggressive strategic marketing plan targeting high traffic businesses, a buyer could realize the full potential of this successful business model and expand the company to a considerable level.

         B.           The business lacks a web site and has not established an internet presence.  Development of a state-of-the-art website with ordering capabilities could generate internet traffic increasing capacity for greater sales volume.  The scope of sales and customer reach would greatly be enhanced.

III.        Strengths, Weaknesses and Competitors:

         A.           Strengths:  Variety of styles and products that follow current trends, competitive pricing, and quality service has allowed the business to maintain customer accounts for more than four years.

         B.           Weaknesses:  Owner is sole operator and has not hired a commissioned sales force or developed a web site that would leverage time increasing sales volume,  and allowing for expansion into other markets.