I.            Customer Base/Profile: The business services approximately 75 accounts consisting of mostly residential and some commercial in Riverview, Apollo Beach and Sun City. The service area has the highest growth and development rate in the area. Summer is peak season for the business with additional accounts reaching over 100.

II.          Marketing Information: Word-of-mouth has been the main source of lead generation. During the peak season signs placed on heavily trafficked intersections and door knockers placed on homes in the surrounding area have also generated additional accounts. The company has potential for growth in additional areas if the company is driven and goal oriented.

        A.           Additional marketing efforts targeting the surrounding commercial buildings could increase revenue growth and earnings.

III.        Strengths, Weaknesses and Competitors:

       A.           Strengths: The business has much strength to capitalize from:

              1.            The Business Name is known within the community it serves and is highly respected and trusted.

             2.            The business has earned a reputation of professional high quality service at a competitive price.

            3.            The company is knowledgeable and committed to fulfilling and servicing customer’s needs.

           4.            Successful advertising campaigns throughout the community coupled with an internet presence through the development of a quality website generates additional leads for the business..

     B.           Weaknesses: The creation of a marketing plan targeting commercial enterprises could greatly increase revenues and stimulate growth capturing the full potential of the business operation

     C.            Competitors: The business maintains a competitive edge through price, quality of service, respect, and trust.