I.            Customer Base/Profile:  Located in a popular mall location the business attracts a diverse customer base that consists of university students, families, and individuals from surrounding neighborhoods and businesses.  There is also a large tourism customer base from Busch Gardens Theme Park and the Museum of Science and Industry.

         A.           There are a large amount of repeat customers.  On a daily average the restaurant serves approximately 100 customers with the number dramatically increasing throughout the holiday season.

II.          Marketing Information: Owner recently implemented advertising utilizing a flyer distributed throughout the mall and coupons being distributed to customers via direct mail.  Revenues have not yet been recognized from current marketing sources.

III.        Strengths, Weaknesses and Competitors: 

          A.           Strengths: 

1.            National Franchise has Brand recognition

2.            Located In a preferred shopping destination mall in the Tampa Bay area for 6 years.

         B.           Weaknesses:

                  1.            Products are not being pushed to customers and employees are not communicating with walk-by traffic.  Further training to assist the employees with effective sales and communication techniques could be implemented to drive sales increasing volume.

         C.            Competitors:

                  1.            The only Restaurant in the mall serving Pizza. 

                  2.            Different concept and menu from other food services available in the mall.