The fitness industry in the United States continues its

amazing ascent. Americans are spending more on health

equipment and programs than ever before, pushing the

fitness market value to over $6 billion per year! It seems

that almost everyone recognizes the overwhelming

evidence, accumulated by exercise scientists over the past

five decades, that points to the importance of regular

physical activity for quality of life, health, prevention and

rehabilitation of many health problems.

This fitness franchise's primary competition comes from public gyms that offer private training using

independent or “free-lance” Personal Trainers. In addition, there are many independent

Personal Trainers who offer clients one-on-one weight training in their own home. The

most significant difference between this franchise's program and other public gym’s personal