Social pressures and media hype have been the main catalysts for the
increasing popularity of fitness in America. People are constantly
being reminded of the risks, costs and societal stigmas associated
with poor health. Stroke and heart attack continue to be the leading
causes of death in the U.S and obesity rates continue their ascent.
Recently, the health of Americans has been further scrutinized when
measured up against that of other countries.
A barrage of fad diets, weight loss drugs and alternative exercises
continue to confuse the non-savvy consumer. At day’s end, however,
people realize there is no real shortcut to great health. Only through a
focused and continuous fitness and health plan will there be true
results. The numerous reports about the poor health of Americans
have, however, resulted in a better awareness of the importance of
proper exercise and diet. The fitness industry boom of the last 20
years illustrates the willingness of many health-conscious consumers
to devote a large portion of their time and resources to maintaining a
healthy lifestyle.
This Fitness franchise offers an atmosphere for change. The company
motto ‘1 Client, 1 Trainer, 1 Goal’ accurately describes the company
and its philosophy of client/trainer goal setting and achievement.
Clients are offered a unique one-on-one client to trainer partnership
in individual training suites. Client profiles are established upon
initial visit, workout and nutritional plans are drawn up, and a
partnership is developed. This fitness franchise seeks results-oriented
individuals who are ready to make a positive change in their lives by
becoming a part of a cohesive and privileged group, a group eager to
enhance the quality of their lives and those of the people they love.
Services
In our world today, the trend is to move toward larger and less
personalized fitness facilities. This company’s vision is quite
different. This franchise's one-on-one personal training studios
provide a unique setting for men and women to enhance their
physical fitness levels. Each client trains in their own private room
with their own state- of-the-art equipment and a focused personal
trainer. They work with these individuals in an environment
fostering safety, comfort and a personal touch. Their goal is to
address the client’s muscular strength, muscular endurance,
cardiovascular fitness, flexibility and body composition. Through
coaching, training and educating they are committed to helping each
client reach a fitness level they could not attain on their own.