1) Very well known reputation. 2) Location is best in area. 3) Primarily High end beach community. 4) World renowned surfing beaches with World class surfing contests every year for huge exposure to the area. 5) Sales brokerage business as well as vacation and long term rental division. 6) Opportunity to purchase building and property with plans and documents ready to go to build brand new historic building in the absolutely best place in the area. 7) Chance to buy business and retain current owner. 8) Not very much serious competition in the area.