To be successful as a franchise owner dealing in video/ audio sales and rentals, you have to focus your efforts in markets where there competition isn’t as heavily saturated. The ability to build a franchise is present given the combined annual revenue of approximately $60 billion generated by the industry. A variety of different products in the industry:
- Computer equipment;
- TVs;
- Audio equipment – Stereo components, CD and iPod players, home theater audio systems and accessories, car stereos;
- Digital equipment – Digital recorders and cameras, DVDs and electronic game devices;
- Cellular and landline phones; and
- Electronic games.
With technological innovation and the increased desire of consumers for updated and upgraded products fueling demand, video/ audio sales franchises can generate profit through:
- Local, regional and national marketing support from the franchisor;
- Well-recognized brand to drive repeat business;
- Cutting-edge, specialized merchandising;
- Superior customer service.
If you’re considering ownership of a
video/ audio sales and rentals franchise such as
Alta Mere and
easyhome, make sure you have the
VR Franchise Showcase assist you in understanding the competition within the industry. Competitors in your field will include:
- Discount stores;
- Warehouse clubs;
- Department stores;
- Internet and mail order retailers; and
- Specialty office and computer retailers.