Food: Ice Cream/Yogurt Franchises

             

According to the International Dairy Foods Association, the ice cream industry in the United States is making $21 billion in annual sales and is projected to keep growing at a rapid rate. With delicious ice cream franchises like Cold Stone Creamery and MaggieMoo's Ice Cream & Treatery, soft serve yogurt alternatives like TCBY, and newer frozen yogurt franchises like Pinkberry, there is great potential for success when starting an ice cream business.

Regardless of the economic situation, consumers will continue to make impulse purchases that brighten their day. One of the strongest trends today is Americans' desire for comfort. Whether it's manifesting in the boom in home redecorating or the growing interest in home cooking, it's clear consumers are looking for things that feel safe, familiar, happy. Ice cream fits nicely with this desire for comfort.