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Education, Personal Development, Training, Coaching Franchises
The U.S. education and training services industry includes approximately 45,000 businesses and 300,000 self-employed individuals with combined annual revenue of nearly $30 billion. Major businesses include Kaplan, Career Education Corporation (CEC), ITT Educational Services and Sylvan Learning.
Education and training services is a broad category that encompasses job-specific certification, professional training and classes emphasizing self-fulfillment, leisure and hobbies. Many of the industry’s programs, classes and training services fall under the category of career and technical education (CTE) – historically known as vocation education.
Employment trends in the medical, high technology and manufacturing industries drive the demand for certification classes. For those emphasizing self-fulfillment, demand for classes is driven by personal income.
The profitability of individual businesses depends on maintaining low operating costs and recruiting enough students. Large businesses have advantages in marketing and offering a wide range of classes and services. Small businesses can compete effectively through personalized service and customized instruction.
Major services include management development and training (16 percent of industry revenue), technical and trade schools (15 percent) and computer training (13 percent).
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