Quality food and service are the most valuable advertising done as word of mouth has caused the development of a very loyal and strong client base. Advertising and marketing efforts are done with local ads in several different publications and internet target marketing is in the process of further development. This restaurant also offers affordable and competitive prices for its menu offerings. It also provides a fresh smoothie menu, in which all of the smoothies are made without preservatives.This cafe offers a Mediterranean menu, which is a unique cuisine style in this area.  It is located in an excellent upscale area that strongly caters to the local community.  The cafe is in a retail plaza surrounded by other thriving businesses, therefore attracting a large potential customer base.