This company isn’t just a simple list of wedding vendors; they provide a suite of value-added planning tools for the brides and a suite of marketing tools for wedding vendors.  The company was created in 1986, and the current owners have owned it since 2001.  The current owners have transitioned the business from a print-based operation to a cutting-edge internet business. 

The “customers” are brides and grooms looking for wedding vendors and assistance.  The website has large, organic, search engine results delivering more than 150,000 unique visitors per year. Further, there is a distribution chain including Bridal Salons, Bridal Fairs, Bridal Registries, and Wedding Venues. Brides can sign on and receive a free, interactive budget planner, guest list manager, video resource library, and more. There is never a charge to the bride.

The “clients” are wedding vendors in search of brides.  The previous print magazine has been converted to an online, downloadable, digital magazine featuring live hyperlinks and embedded media like flash & video. Wedding vendors can purchase a value-oriented suite of products to further their Bay Area specific marketing efforts. Full marketing packages include an ad in the digital magazine, a monthly leads list, and a listing on the website. The service has an 84% client retention rate.  The client agreement usually lasts 1 year.