Focusing on custom imprinted apparel & promotional product printing, this business is dedicated to customer satisfaction and has the capabilities to sell virtually any “ad specialty” product. Since opening in Wisconsin, it has maintained a strong growth rate; 44% growth 1st half 2009! This business has customers from different organizations including businesses, schools and sports teams, as well as large events.
Most of the business is based on textile screen printing and embroidery. In addition the business has personalized promotional products ranging from coffee mugs to corporate awards. They provide professional art services for product images, designs or logos. Costs are relatively low as they purchase inventory just-in-time, and little inventory is wasted.
The majority of their sales are larger orders. During the 1st half 2009, average order size increased by 48%. However, the number of orders stayed relatively the same.
The current owner has developed a great turn-key business with a strong foundation and business plan for a new owner to start full force. Website with online custom ordering capabilities will enhance this business model. Endless opportunities to drive incremental revenues can be implemented such as focusing efforts on retail, political campaigns, etc.