This children's gym is located in a well-regarded Texas suburb with one of the highest/wealthiest per capita in the US!  Franchise was started 35 years ago, but this location is a new location (opened in 2007).  This is the only franchise like it that has lesson plans and curriculum based on science.  The gym helps to develop motor skills for children 4 months to 12 years.  Gymnastics and sports are incorporated through the curriculum.  Not much marketing effort for this location so far.  Therefore, profits are bound to increase with marketing efforts.  The gym also offers children's birthday parties.  They are franchised all over the United States.  Customer base is families with children under 6 years of age.  The gym currently has an active database of current, former, and prospective customers that exceeds 2,500 families.